What is a Backlink to a Website?

Backlinks, also known as referring domains or external links, are hyperlinks that point to a website. They are one of the 200 ranking factors used by Google. Backlinks are considered valuable because they are votes of confidence from other websites.

The best way to build quality backlinks is to network with others. Networking opportunities can include guest blogging, sharing content, and other collaborative projects.

Link building

When it comes to link building, you can take a variety of approaches. Some are low-cost and high-return, such as creating and sharing useful content. This can show your expertise and generate links from other authoritative websites. In addition, it can help you develop a strong social media presence and online business network.

Other methods include using SEO tools to find broken backlinks and approaching website owners about replacing them. This method is a great way to get your content in front of a wider audience, but it’s important to target sites that have similar audiences and topics.

When it comes to backlinking, the quality of a link is determined by the relevance of its destination page. Historically, SEO experts would try to game the system by linking to pages with valuable metrics, but this is now less effective due to changes in search engine algorithms. This makes it more difficult to achieve a good ranking without organically creating relevant content.

Anchor text

When it comes to building a backlink, anchor text is one of the most important factors. It determines the relevance of the referring page and its ability to rank well in search engine results pages (SERPs). Anchor texts are words or phrases that are clicked on to link to a webpage. They also provide information to search engines about the context of a web page.

The best practice is to use a variety of anchor text variations, including exact match, broad match, and partial match keywords. This will minimize the risk of getting flagged by Google for over-optimizing and allow you to maximize your link equity opportunities.

Another important factor is the anchor text’s placement on a page. Ideally, it should be in the content area of the referring page, and not in the footer or comments. This is because Google prioritizes links in the body of the referring page over those in the footer or comment section.


When it comes to building a backlink, you need to pay attention to keywords. A keyword is a word or phrase that a page is centered around, and it will determine how well the page ranks for certain search queries. Generally, the more relevant backlinks you have, the higher your website will rank.

While there are many ranking factors, backlinks remain one of the most important ones for Google and other search engines. They act as votes of confidence, indicating to search engines that your site is trustworthy and worthy of inclusion in their results pages.

The most effective way to obtain backlinks is to create and share high-quality content. For example, if your golf brand writes an article about the best running shoes, another blogger may find it useful and link to it in their own article on choosing the right 9-iron. The referring page and the content of the link should be relevant to each other.


Backlinks are an essential part of SEO, and they are one of the most important ranking factors. However, not all backlinks are created equal. You should avoid backlinks from low-quality or spammy websites, and you should also avoid linking to pages with irrelevant anchor texts. This will help you build a trustworthy backlink profile that can improve your website’s visibility and search engine rankings.

When evaluating a backlink, consider its relevance. The referring page should be relevant to the content on your web page, and the link text should match the keyword or topic of your web page.

Additionally, a backlink should be natural and not look like a paid link. It should also be a DoFollow link, which passes PageRank value between sites. If you have a list of new backlinks, use tools such as Ahrefs’ domain rating to analyze them for quality and toxicity. In general, a high domain rating suggests a higher quality backlink.

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